The Kanye West Wing and the Rise of the Entertainment State

Lee Naish

At the VMA awards in August 2015, Kanye West took to the stage to
accept his Video Vanguard Award from Taylor Swift. He concluded his acceptance
speech by announcing that he would be running for President of the United
States. The audience, consisting of multi-millionaires, bestselling musicians
and mega celebrities, all cheered and fist pumped in approval. Those who saw
the event on television, and were all too used to West’s proclamations and
stage-hogging antics, assumed it was a lark. The following month, West’s statement
drew remarks from President Barack Obama.  Obama stated that: “You got to
deal with strange characters who behave as if they are on a reality TV show,” a
reference to West`s wife, reality television star, and possible future
First Lady, Kim Kardashian. He then continued: “Do you really think this
country is going to elect a black guy from the southside of Chicago with a
funny name to be president of the US?” Of course stranger things have happened,
are happening, and are yet to occur in America.                                                       

To be clear, I wouldn’t dismiss West as a presidential contender.
In another life he would make an outstanding public servant. In some respects
West’s upbringing and background would even prepare him for public office. From
a young age he showed a proficiency for art and eventually became involved in
Chicago`s vibrant hip-hop scene, first as a writer and producer, then morphing
into a world class performer. West carries more weight as a Man of the People
figure than even Obama can muster. Certainly he is more connected to the
plights, triumphs and failings of modern Americans than say current Republican
candidate, Donald Trump. In 2005, West appeared in a live telethon in support
of the victims of Hurricane Katrina, he proclaimed to the audience that "George
Bush Does not care about black people.” which summed up the feelings of frustration
against the Bush administration. As the situation played out in New Orleans, one
could hardly disagree with West’s comments. West has also shown divergence from
popular discourse. Before his presidential announcement he even suggested some
pretty radical amendments to popular culture:

I believe in myself, we the Millennials
bro. This is a new mentality. We not gonna control our kids with brands. We’re
not going to teach low self esteem and hate to our kids. We’re going to teach
our kids that they can be someone. We’re going to teach our kids that they can
stand up for themselves. We’re going to teach our kids to believe in
themselves. It’s about ideas, new ideas, people with ideas, people who believe
in truth.

At worst, West`s ambitions point towards something more sinister:
the belief that politicians should be suave, savvy, well chiselled iconoclasts
with easy sound bites and a digestible platform, as opposed to being hard
working lawmakers who understand the hardships people face. We are venturing
further towards an age of extreme spectacle, where reality and fantasy
converge. The ascent of Donald Trump’s campaign for the 2016 Republican Party
nomination has shown that Americans may be even be prepared for such a
spectacle to occur. Trump’s approach has been to tap into the extreme prejudices
against immigration that lie within the dark heart of the American psyche, and
to blame immigration on the financial, and cultural wasteland that is
apparently rampant. Trump’s answers are extreme: build real walls to keep
immigrants out, build virtual walls to keep prejudice locked in. Trump`s merciless
nature and desire for conflict is extremely dangerous in a world faced with
tremendous unrest. Nonetheless, at the time of writing Trump has excelled in
the opinion polls.

As detestable as it sounds, Donald Trump and Kanye West are
reading from the same script. Like Trump, West’s positions on matters such as medical
care, U.S foreign policy, finance, economics, care for the elderly and poor,
America’s space program and education reform have not been disclosed. If West`s
campaign is real he will have to work with a huge group of managers, organizers
and volunteers, and here lies the problem. There is a false presumption in
America that the presidency is the ultimate accumulation of power and status,
the totality of the American Dream. But the presidency is far more than just one
individual. There is a cabinet office, a senate, the people to contend with. Based
on his evoking of Christ-like imagery (the song ‘I am a God’ from an album
called Yeesus) the vision West has
for his presidency will be to embody every aspect of America. With lack of
experience in representing real Americans this embodiment of every American
reality is ultimately an empty vessel, and makes any post-Kanye presidency
worthless, with any popularity seeker vying for office (Lindsey Lohan stated
she`ll run in 2010) and willing to flip the switch from self-involved to

his book Empire of Illusion: The End of Literacy and the Triumph of Spectacle, Chris
Hedges applies commentary to the mass disillusion that America seems to be partaking
in. Hedges comments that “The worse reality becomes, the less a
beleaguered population wants to hear about it, and the more it distracts itself
with squalid pseudo-events of celebrity breakdowns, gossip, and trivia.”
The pseudo-events and trivialities have now entered into the political playing
field. Under this cardboard template of democracy the atrocities of rampant capitalism,
the crippling of the working classes, the decimation of the environment, the
failings of the education system can continue unabated, and Kanye West would be
powerless to stop it, even if he wanted too. After all, his presidency is just
another tick-off in his path for popularity, as he said at the VMA’s I just
want people to like me!” A West Presidency
is trading record sales and ticket stubs for votes. No longer will America
exist in the same reality as the rest of the world. America will instead
operate in a permanent state of entertainment. No lefty, moderate, or
right-winger with hard earned credentials will dare to follow the circus. 


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