As an April Fool’s joke in 2013, after eight years in existence, YouTube posted a video announcing that they would finally be choosing the ultimate winner of YouTube and that the fun was over. If only this had been for real (but think what we would have missed out on!). So here we’re asking, from […]

“Satellite’s gone, way up to Mars, Soon it will be filled with parking cars” -Lou Reed, Satellite of Love In his lecture at the end of The Martian, Mark Watney tells a theatre full of aspiring, dreamy-eyed astronaut candidates,and the audience: “At some point, everything is going to go south on you… and you’re going to say: ‘this is how […]

At the risk of over-simplification, the French Marxist Louis Althusser’s development of his theory of ‘interpellation’ is incredibly useful for understanding the extent to which our subjectivity—or the discourses through which we can articulate what it means to be a ‘self’—is shaped by all manner of ‘simple’ and ‘everyday’ things, such as pop music.

Following a new advertising campaign in which tea cake giants Tunnock’s referred to their iconic Scottish snack as the ‘Great British Tea Cake’ and removed the Scottish Lion from its packaging, nationalists in Scotland have called for a boycott of the company. Some pretty severe anti-Tunnock’s sentiment from patriotic Scots can easily be discovered by […]

We have a Christmas tree. This might not sound special, but in Shenzhen, a city of 15 million, we might even be the only ones who do.

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Steve Hanson joins the Everyday Analysis Collective A friend and I met recently and started to discuss how, completely independent of each other, we had been engaging in tiny acts of ‘checkout escalation’ over the last few months. It started by accident. I dropped a bag of rice and it flopped across the barrier, half […]